Market Westchester
Click Here:
Seasonal Campaign Strategy
Plan year-round marketing campaigns with month-by-month promotional concepts organized by season. Includes Spring renewal themes, Summer event ideas, Fall cozy campaigns, and Winter holiday promotions aligned with consumer buying patterns. Features bonus tips on visual alignment, timing, and performance tracking.
Click Here:
Ad Budgeting
Develop strategic advertising budgets with comprehensive guidance on spending percentages, goal-based calculation methods tied to revenue targets, and channel selection across digital and traditional platforms. Learn to track ROAS and CPA, optimize budget allocation, and implement A/B testing for maximum advertising effectiveness.
Click Here:
Uniqueness: Create Your Own Message
Discover and articulate what makes your business stand out by identifying your core identity, defining your ideal audience, and auditing competitor messaging. Learn to craft compelling brand messages using proven frameworks, with implementation strategies across all marketing channels and local amplification techniques specific to Westchester County.
Click Here:
Voice and Consistency
Build professional brand identity from the ground up with guidance on logo design using tools like Canva, color palette selection, tagline development, and brand voice definition. Includes template exercises, channel-specific tone examples, and implementation guidance for maintaining consistent brand recognition across all customer touchpoints.
